BRAND NEWS
BRAND NEWS

Guangdong Chuangaopu Machinery Co., Ltd. will participate in the 32nd Shandong Plant Protection Information Exchange and Agrochemical & Equipment Trading Fair in 2025.

2025-10-31


# Shandong Plant Protection Information Exchange & Agrochemical Machinery Fair: A Benchmark for the Agricultural Inputs Industry and a Catalyst for Industrial Upgrading

As one of China's most influential exhibitions in the agricultural inputs industry, the Shandong Plant Protection Information Exchange and Agrochemical Machinery Trade Fair (shortened to "Shandong Plant Protection Double Fair") has been held continuously for 32 sessions since its inception in 1995, establishing itself as a premier platform for agricultural input industry exchange—rooted in Shandong, radiating across China, and connecting globally. Centered around the core values of "Innovation, Green Development, and Collaboration," the fair leverages a multifaceted model that integrates "professional exhibitions, industry forums, and targeted matchmaking" to foster deep integration across the entire agrochemical, fertilizer, and plant protection machinery value chain, thereby injecting strong momentum into the high-quality development of agriculture.

I. Three Decades of Deep Cultivation: From a Regional Exhibition to a National Benchmark

The growth trajectory of the Shandong Plant Protection & Agricultural Machinery Fair mirrors the broader journey of China's agricultural modernization. In 1995, the inaugural exhibition was initiated by the Shandong Provincial Plant Protection Station, aiming to create a vital connection between pesticide companies and their distributors. At that time, the exhibition area spanned just a few thousand square meters, with fewer than 100 participating enterprises. As agriculture evolved toward larger-scale and more intensive practices, the fair’s scale and influence steadily expanded year after year: By 2019, the 26th edition moved to the Jinan West International Convention & Exhibition Center, boasting an exhibition space exceeding 70,000 square meters and attracting over 1,500 companies. Then, in 2024, the 31st fair was rebranded as the "Shandong Plant Protection Festival," featuring an impressive 80,000-square-meter exhibition area. Concurrently, it hosted the International Seed Industry Expo and a New-Type Fertilizer Trade Fair, transforming the event into a comprehensive showcase spanning the entire "seeds, pesticides, fertilizers, and agricultural machinery" industry chain. Finally, the 32nd edition in 2025 is set to take place on an even grander scale—covering 100,000 square meters—and will draw more than 1,000 companies along with 80,000 professional visitors, firmly establishing itself as a key driver of agricultural modernization in the Yellow-Huaihai region.

The exhibition’s upgrade is not only reflected in its expanded scale but, more importantly, in its heightened level of specialization. From its early days as a simple product showcase, it has now evolved into a multifaceted event featuring diverse activities such as "authoritative information releases," "high-level forums," "digital expos," and "dedicated matchmaking sessions." As a result, the exhibition has developed a comprehensive ecosystem that integrates "technical exchanges,成果转化 (technology transfer), and market connections." For instance, during the 2024 exhibition, the release of the "Shandong Province 2025 Pesticide and Machinery Usage Demand Forecast" provided the industry with precise market insights. Meanwhile, the Agricultural Science and Technology Achievement Exhibition Zone established at the 2025 show showcased eight cutting-edge technologies from research institutions like Shandong Agricultural University, fostering deep collaboration among academia, industry, and research to drive innovation and practical application.

 

II. Empowering the Entire Industry Chain: From Product Showcase to Collaborative Ecosystem Building

The core value of the Shandong Plant Protection & Agricultural Inputs Dual Fair lies in its comprehensive exhibition system that spans the entire industry chain, covering pesticides, fertilizers, plant protection machinery, seeds, packaging equipment, and more. Taking the 32nd edition of the fair in 2025 as an example, the exhibition areas are divided into four major thematic sections: the Pesticide Brand Pavilion, the Fertilizer Brand Pavilion, the Comprehensive Agricultural Inputs Pavilion, and the Agricultural Equipment Pavilion. These sections showcase over a thousand innovative products, including novel diamide insecticides, cutting-edge bio-fertilizers, and intelligent plant protection drones. Notably, the intelligent upgrade of plant protection machinery has become a standout feature: companies like DJI Agriculture and XAG Technology have introduced multispectral drones capable of precision variable-rate spraying, enabling them to cover more than 500 acres in a single day. Meanwhile, local Shandong enterprises have developed "human-machine separation" boom sprayers equipped with AI-based obstacle-avoidance technology, reducing pesticide drift by over 30% compared to conventional methods.

 

In the fertilizer sector, the trend toward greener practices is particularly prominent. Leading companies such as Stanley and Jinzhengda have introduced innovative products like microbial agents and alginate-based fertilizers, which now account for more than 60% of their offerings. According to data from the Shandong Provincial Agricultural Technology Extension Center, the province’s use of biopesticides is expected to grow by 15% year-on-year in 2025, while chemical pesticide usage has declined steadily for the past 10 years. This transformative shift was vividly showcased at the recent trade fair: during the 2024 event, the new fertilizer expo saw contract signings exceeding 1.2 billion yuan, with green pest-control products accounting for 45% of total orders.

 

 

III. Technology Drives the Future: The Leap from Traditional Agriculture to Smart Agriculture

The exhibition is not only a marketplace for product transactions but also a testing ground for technological innovation. At the 32nd exhibition in 2025, a dedicated "Digital Agriculture Zone" was established, showcasing cutting-edge technologies such as blockchain-based traceability, AI-powered pest and disease identification, and 5G-enabled remote control systems. For instance, Hailir Pharmaceutical Group introduced its "One Mix, One Spray" solution for wheat stem base rot, which leverages big data analytics to optimize the timing of pesticide application, resulting in a 62% reduction in disease incidence at the experimental field in Wucheng, Dezhou. Meanwhile, Guangzhou Ruifeng Bio demonstrated RNA interference technology, capable of precisely targeting pest genes and cutting chemical pesticide usage by up to 80%.

 

During the forum session, industry experts engaged in an in-depth dialogue around topics such as "reducing pesticide use while enhancing efficacy" and "improving arable land quality." Li Baoju, a researcher at the Vegetable and Flower Research Institute of the Chinese Academy of Agricultural Sciences, pointed out: "In the future, plant protection will require building an integrated 'sky-ground' monitoring system—combining satellite remote sensing, ground-based sensors, and low-altitude drones—to establish a comprehensive, three-dimensional prevention and control network." This perspective was practically validated at the exhibition: Shandong Agricultural University showcased its "Smart Plant Protection Platform," which is already connected to 5,000 agricultural monitoring stations across the province, enabling real-time delivery of pest and disease预警 information to guide farmers in implementing scientific and effective control measures.

 

IV. China’s Approach in a Global Perspective: From Regional Influence to International Cooperation

Shandong's Plant Protection Dual Fair is accelerating its pace of internationalization. At the 32nd exhibition in 2025, international buyer delegations from regions such as Chad in Africa and Southeast Asia attended, resulting in overseas orders worth over 200 million yuan being signed. The fair also featured a specially designed "International Cooperation Negotiation Zone," offering multinational companies a one-stop platform for technology exchange and standard alignment. For instance, the Chad Agricultural Development Federation recently partnered with a Shandong-based enterprise to introduce drought-resistant corn seeds developed in China, along with complementary farming technologies. This collaboration is expected to boost local crop yields by up to 40% per mu.

 

The export of this "China Solution" stems from Shandong's robust agricultural strength. As the first province in China to achieve an annual agricultural output value exceeding one trillion yuan, Shandong has maintained a steady grain production of over 110 billion jin for three consecutive years, while also ranking first nationwide in the output of vegetables, fruits, and aquatic products. This extensive industrial foundation has provided the exhibition with a wealth of real-world application scenarios: during the 2024 event, participating companies ventured deep into cities like Dezhou and Liaocheng, among others.

 

Related Blog